Social Media for Business – Implementation
Social Media is just one of the many marketing channels open for the promotion of a business and its products or services. As such, it's important to ensure that it's done in such a way that it will always reflect positively on the business, enhancing the image you want to ...
Social Media for Business – The Plan
There can't be many people left in the online world that haven't realized how social media activity has increased, and how much can be gained by a business that does a noteworthy job of handling their social media presence. Most of us have heard some horror stories of some business ...
Content, Content, Content!
A good friend of mine was recently driving around with a real estate agent, looking for a spot to open a new store. The agent kept saying, “Location, location, location.” In real estate, that's the key, since you want people to see your store and shop there. If we were ...
Fearing Failure in Business
During a recent mastermind, some of us were discussing why people don’t want to succeed and I suggested that it was probably due to the fact that they might be fearing failure and did not know how to overcome their self-imposed barriers. This got me thinking... Fearing Failure is a Choice! Have ...
Are You Confident or Arrogant?
There is a huge difference between being confident or arrogant. This is a fine line that we often walk as we manage in our personal and business relationships. For the purposes of this post, I will focus on professional relationships but the information does apply personally too. It is completely true ...
How to SEO Optimize WordPress Images
Have you ever wondered how to SEO Optimize WordPress images? It is commonly understood that on-page SEO can be optimized through the proper use of image attributes for placing keywords, appropriate keyword density, the use of H1 and H2 tags, and decoration of keywords within your post content. Tip: SEO Optimize ...
I’m Not Really a Waitress …
When I launched my wordpress website design business a few years ago, my enthusiasm for helping people make money online caused me to develop a business model for myself that involved a lot of personal time with my clients. They seemed to appreciate the level of service that I offered ...
Mixing Friendship and Business is a Bad for Business
For the past two years, I’ve been in a business relationship with a client whom I felt had also become my friend. After extracting more than twice the amount of labor than was allocated under the terms of our monthly retainer agreement for WordPress Website Development services over several months, ...
Eliminating Blog Spam on Your WordPress Website
The longer your wordpress website is online, the more pages that are listed in search engines. Getting pages listed is good for your business, for sure, but it also makes it easier for blog spammers to target your site in their efforts to get links to their own sites. One ...
With all the outsourcing, is anything made in the USA anymore?
Enough with all this outsourcing talk! This is the season where many of us are overtly shopping. Economic circumstances may be forcing greater frugality but, as you are scanning shelves for stocking stuffers and gifts, take a moment to read the labels. When I did this yesterday, none of the ...
Don’t Should on Yourself!
A wise man with whom I worked during my earlier years once came up with a profound New Year’s resolution at our annual marketing support meeting. The entire group laughed out loud when he said his resolution was to never say “it should work” again. There does seem to be a ...
Where the Hell is Matt?
In these times of entrepreneurship and light-speed marketing, I’m frequently reviewing things that other people are doing online. YouTube is a great place to locate innovative marketing techniques. It is also a great place to wonder how people came up with their ideas but some things are better left unexplained ...
Step Away from the Computers!
We are all aware of the value that our digital tools bring us. Our technology expedites information delivery, allows us to follow our social networks, makes calling from anywhere possible, and provides on-demand entertainment. Based on this quote from researchers at the University of California, San Francisco, we are actually depriving ...
Cyber Vandalism, Skype Hackers and Social Networks
Skype is an invaluable business building tool. Not only does it allow you to conduct business internationally without incurring international long distance charges, it make is very easy to share large files and engage your customers in video chats when the need arises. There is a dark side to Skype. Hackers ...
Are You Email Marketing or Spamming?
Email marketing is a proven method of developing a relationship with your customers and, if that relationship is properly developed and nurtured, a way to generate affiliate cash flow when you need it. All that is well and good, but when your opt-out doesn’t result in being opted out, email ...
Panning for Gold
While having fun with the grandkids the other day, we visited a place nearby that specializes in educating people about the California Gold Rush by providing an experiential tour of a mine on their property. What does this have to do with Web Marketing and Branding, you might ask? Read ...
Good Website Design and SEO are not Mutually Exclusive
Website design is a process of function and aesthetics. I’ve just completed a project where the desires of the graphic designer took precedence over search engine optimization and website performance. I had only heard about these sorts of debates before and had never been involved in one. The designer admitted they ...
Brand Revitalization
The importance of creating a brand that sticks in the minds of your target market is obvious to people in stable businesses. When the market paradigm shifts or a part of a product line is discontinued, it has potential to kill the brand. Campaigns to create and obtain market share ...
Website Conversion Tactics
Designing a website for conversion is something that every business owner cares about, if they are savvy and have a solid business goal for their sites. Top gun internet marketers sell memberships and consulting services to people who want to get income online. It is a good idea to have ...
SEO and Watching Paint Dry
We joke about watching paint dry when time seems to move too slowly but, believe it or not, this is an actual role for which people are paid. Duties include touching the painted item to ensure that it is dry. What does this have to do with businss and online income? ...
Creativity in Business
Normally, we associate creativity with artists who apply their craft in written communications, visual arts, or music. But, if we strictly define creativity as artistic talent, we fail to appreciate how it is involved in the apparently mundane aspects of our lives. That is really a shame, for nothing of ...
Should You Fire Your Client?
When you decide to work with a client, your business relationship has potential to develop into a friendship. This can be very rewarding, as long as the boundaries between friendship and business are established and maintained. Very few people understand how awkward it can be when questions they are asking begin ...
Long Sales Letter or Long-Winded Video?
Perhaps I am the exception but it perturbs me that the long and predictable sales letter page is being replaced by an optin form leading to a long-winded video which has no details about its length and takes way too long to arrive at a point. This trend reminds me of a desert ...
PLR WordPress Websites … Turn Key or Not?
PLR Wordpress Websites are used by internet marketers as a way to get a site online quickly. If you’ve ever worked with them in the past and have an interest in learning the underlying technologies that make a website work, the instructions and a little time are more than adequate. Everyone ...
Balancing Your Business with Your Business Growth Goals
We all set Goals in some form. At the time we establish them, they feel exciting and new. Sometimes are goals are set with a purpose of diverging from our ordinary daily lives. These sorts of ideas enthuse us, no matter what they are related to. One such goal could be ...
Are You and Your Business Partners Oceans Apart?
We've all been taught to avoid the truth if we fear that our news has potential to upset someone whom we like and respect, but being honest about your feelings doesn't mean that you have to be tactless. If we understand and appreciate that everyone has varying degrees of skill ...
Anyone Can Install WordPress … Right?
If you are using Wordpress as a basis for your business website, you'll expose yourself as a newbie, possibly open yourself to online security risks, and lose potential SEO benefits the software provides if you don't take time to learn how it works. While it is true that installing Wordpress ...
Business Styles and Personal Productivity
Recently, a newsletter arrived from a self growth website which explained dysfunctional personal productivity personalities. Because productivity styles can mean the difference between entrepreneurial success and failure, I've taken some time to analyze this topic and provided some tips and techniques that have worked for me in overcoming some of these ...
Matt Mullenweg: Entrepreneur with a Vision
Wordpress was awarded the 2009 Open Source CMS Award last month. Not only is this a great honor for the software, it validates a decision I made to specialize with this CMS years ago and all of the recommendations that I've made to website clients for the past several years. ...
Listen, Learn and Earn
It is too bad that most Internet Marketers don't understand the mechanics of a human-to-human sales relationship. If they actually had to talk to their prospects and customers, rather than dwelling in a two-dimensional world, would this improve their income potential or diminish it? Building relationships takes time and attention, no ...
Stretching Your Mind Can Change Your Life
Personally, I find it enjoyable when something occurs that seems synchronous to events in present time. The other night, such an event occurred. While rifling through papers in my desk drawer, an old fortune from a fortune cookie surfaced. It read: One's mind, once stretched by a new idea, never regains ...
Is Television Really Bad for the Mind?
At a recent networking meeting, the presenter included bullet items of methods they used to enhance their business lead generation on their slide presentation. One of the items on the list was to watch TV. This is a tactic they use to become part of the social conversation. As counter-intuitive as ...
Human Capital and Local Economic Constraints
In my work as a freelancer and service provider, I frequently find myself in competition with overseas talent whose rates don't even meet minimum wage requirements in the United States. While I am all for supporting the global economy, it is impossible for me to meet their prices. Sometimes my ...
Everything’s Relative! (The Relevance of Blogging to your Online Brand)
It's true; I came of age during the 60s. While this places me in some people's stratospheric age groups, my age is merely a number to me and I'm thrilled to have grown up in such interesting times. Being a Baby Boomer surrounded by Hippies and other sorts of rebels ...
How to Analyze Competition for Entrepreneurial Success
As a seasoned entrepreneur, it is clear that having knowledge of business basics provides a competitive edge. Regardless of the scope of your vision, if your intention is to use it to obtain financial freedom, having a solid plan is critical to your success. As a former colleague of mine ...
Strategic Analysis – An Entrepreneur’s Best Friend
When you are disappointed by anything, what are your tactics for overcoming that feeling? Not so long ago, my grandson answered that random question in this way: "Oh ... I just look out the window and take some action." My curiosity was satisfied through further inquiry. The action that this astute 6-year ...
Intentional Changes
Recently, I glimpsed images of the skyline from my birthplace in Minnesota. The scenery from my former home town in Minneapolis was interesting to see again for it is a pretty town ... during summer months. While I watched the images, I reflected on time spent there. So much has ...
Starting Over in Your 50s
The other day a pal of mine indicated that people in my generation would not survive long enough for me to pursue an idea unrelated to business that I had imagined. We got a good laugh about that but their feedback caused me to reflect on other matters that baby ...
Facebook, MySpace, LinkedIn, Twitter or YouTube?
Those in business are well aware of the power of having a website. More recently, the utilization of social networking sites for business promotion and lead acquisition is gaining popularity. Because social networking takes time, companies that are serious about their business success have decided to hire paid staff whose ...
Life as an Internet Entrepreneur
During a recent mastermind, some of us were discussing why people don’t want to succeed and I suggested that it was probably due to the fact that they might be fearing failure and did not know how to overcome their self-imposed barriers. This got me thinking… Fearing Failure is a Choice! Have the courage to fail big and stick around. Make...
In case you don’t know what a switchback is, it’s a road that swings sharply in one direction, and then sharply back in the opposite direction. You may be thinking this is going to be yet another lecture about finding one thing and sticking with it and not jumping around switching business models every other week… or day…err…...
There is a huge difference between being confident or arrogant. This is a fine line that we often walk as we manage in our personal and business relationships. For the purposes of this post, I will focus on professional relationships but the information does apply personally too. It is completely true that we must have confidence in our abilities...
As our nation pauses to reflect on the events that occurred a decade ago, we are reminded of the qualities that define us as humans and leaders. Standing up in bravery during a time of utter chaos is not an uncommon. The heart of humanity does tend to pull together time and again, so history has proven. The tragedy of that event will never be...
Read More Life as an EntrepreneurMarketing and Branding Your Business
Social Media is just one of the many marketing channels open for the promotion of a business and its products or services. As such, it’s important to ensure that it’s done in such a way that it will always reflect positively on the business, enhancing the image you want to project. The sad truth is that most businesses that attempt to use...
There can’t be many people left in the online world that haven’t realized how social media activity has increased, and how much can be gained by a business that does a noteworthy job of handling their social media presence. Most of us have heard some horror stories of some business that tripped over its own social feet, as well as the occasional...
Building your Personal Brand
When building your personal brand, it can sometimes seem like a painfully slow process, but that slow as molasses feeling is often deceiving. Don’t believe me? Try saying something stupid or callous and see how quick that spontaneous comment is etched in stone for all eternity! That’s why you should carefully consider several things before you ever...
Branding – What Exactly Should it Accomplish?
Part 1 – The Goals Branding is essentially no more than establishing an automatic recognition of your brand name and a positive identification of that brand with a particular product or service. The stronger and more widespread that recognition and association is, the more effective your marketing efforts can be. The effect has been achieved when...
Read More Marketing and Branding Your BusinessBusiness Basics
A good friend of mine was recently driving around with a real estate agent, looking for a spot to open a new store. The agent kept saying, “Location, location, location.” In real estate, that’s the key, since you want people to see your store and shop there. If we were driving around in cyberspace, I would be saying, “Content, content, content.”...
The goal for any blog is to build a following. There are many different ways to attract new visitors to your blog, but convincing them to become repeat readers and subscribers requires one thing – great content. Some of the results of more subscribers are: · More profitability. Whether you are selling your own products and services, promoting...
Yep! It happened again today. I was invited by a Skype friend to look into a free program. Their claim was that it was free to join and I would not have to pay anything to earn money. I’ve been around the internet long enough to not believe claims of overnight wealth and to distrust “free” joins but I indulged their request to click on the link...
The longer your wordpress website is online, the more pages that are listed in search engines. Getting pages listed is good for your business, for sure, but it also makes it easier for blog spammers to target your site in their efforts to get links to their own sites. One method of doing this is referral spam. Perusing some of the comments blocked...
Enough with all this outsourcing talk! This is the season where many of us are overtly shopping. Economic circumstances may be forcing greater frugality but, as you are scanning shelves for stocking stuffers and gifts, take a moment to read the labels. When I did this yesterday, none of the products on the shelf were made in the USA. If you’re...
Read More Business Basics








