Enormity
September 2, 2009 by +Marj Wyatt
Filed under RSS Updates
Enormity doesn’t mean really enormous. It means incredibly horrible.
The problem with enormity in marketing is that it doesn’t work. Enormity should pull at our heartstrings, but it usually shuts us down.
Show us too many sick kids, unfair imprisonments or burned bodies and you won’t get a bigger donation, you’ll just get averted eyes.
Read the rest of the article here.
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