Facts always win, right?
July 14, 2009 by Seth
Filed under RSS Updates
If you’re selling a business to business service and you can prove that it’s better, that it delivers more value, that it’s cheaper or more durable or more efficient, shouldn’t that mean you will close every sale?
Even hard-headed business people end up buying the thing they want, not the thing they necessarily need.
Read the rest of the article here.
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