How to Create Blog Content that Attracts Subscribers

January 17, 2012 by +Marj Wyatt
Filed under PLR Products

The goal for any blog is to build a following. There are many different ways to attract new visitors to your blog, but convincing them to become repeat readers and subscribers requires one thing – great content.

Some of the results of more subscribers are:

· More profitability. Whether you are selling your own products and services, promoting affiliate products, or selling advertising, regular readers are more likely to buy from you.

· More social sharing. Your subscribers will be the first to Tweet, Like, and +1 your posts.

· More social proof. It’s natural for people to follow the crowd and the more followers you have the more follow worthy you become.

· A built-in audience. There’s something particularly satisfying about knowing that when you’ve taken the time and effort to produce a quality post, there are subscribers waiting to read it.

Here are some tips on creating subscribe-worthy content.

Find Your Voice and Communicate it Consistently

Articles that reflect your personality will connect with your audience. They’ll enjoy reading your content because it reflects who you are and what you’re about. People who feel a more personal connection and who can relate to you and your writing will be more likely to subscribe.

If you outsource any of your content, be careful not to give up your voice. Carefully select a ghostwriter who can write in your voice. Alternatively you can have your writer do the research and provide just an outline so you can finish the post yourself, in your own voice. And of course, when using PLR modify the articles to fit your personality and writing style.

Pay Attention to the Numbers

As you’re writing content for your blog pay attention to the blog posts that get the most traffic. Look at which blog posts are linked to most often and also how many comments they receive. Finally, use analytics to determine which keywords are bringing visitors to your site. The numbers indicated which content fits your audience and will help you gain subscribers.

Provide Value

Try to create content that provides consistent value. Value can be in the form of entertainment, information and education, or resources. For example, if your website is about organization and time management, checklists and how-to videos might provide excellent value to your readers. The more you can become a constant source of value, the more people will subscribe to your blog. They want to have immediate and easy access to all the information you create and share.

Present Yourself as a Credible Authority

Think about the blogs that you subscribe to. Chances are you subscribe to them at least in part because you trust the information they’re providing you. You consider the authors to be experts in their topic. As a blogger you can gain the same credibility and following by establishing yourself as an expert in your chosen field. Build authority by:

· Speaking confidently about your topic.

· Connecting with experts in your industry.

· Quoting relevant data and resources when appropriate.

· Recommending quality products and services.

· Creating an easy to use and read blog.

· Providing thoughtful responses to your commenters.

· Showing how much you enjoy your blog, topic, readers and audience.

Creating content that readers will subscribe to is part science, part passion, and part attention to detail. Create a content plan that reflects your audience’s needs and interests, pay attention to their feedback and the data, and most of all put your whole self into your blog. The subscribers will follow.

Guest Author

Linda Stacy offers blogging and PLR tips and resources at LindaStacy.com.

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Tags: Communicating for Success, How To Blog

Comments

One Response to “How to Create Blog Content that Attracts Subscribers”

Janny Manla says:

January 27, 2012 at 12:01 am

This post is really insightful. It states clearly the important points worth remembering. Thanks for a wonderful post.

Reply