Personally, I find it enjoyable when something occurs that seems synchronous to events in present time. The other night, such an event occurred. While rifling through papers in my desk drawer, an old fortune from a fortune cookie surfaced. It read:

One’s mind, once stretched by a new idea, never regains its original dimensions.

Not only is this synchronous, it also is quite profound in its simple truth. Once we are introduced to a something new, and the idea takes root in our minds and inspires us, it is virtually impossible to operate as we did before we made our important discovery. Our eager minds pursue the idea and follow it through permutations and twists in the road. Through every turn, the core substance of the idea remains solid and the starting point to which you always will return, should you find a need to adjust your strategy.

Take Internet Marketing, for example. A few years ago, I decided that I would get income through online means. In pursuit of that vision, I began subscribing to newsletters and purchasing products that would teach me more about what people were doing online. Some of the methods that I evaluated are not ones that I use or would recommend but knowing what not to do is almost as important as knowing what to do, isn’t it? Due to my interest and attention, I am able to spot trends and, when it comes to opportunity offers, I have a pretty good system for separating the wheat from the chaff.

As I put my own business plan into motion, it became obvious that my time spent learning about internet marketing was extremely helpful to people who retained my services for Online Branding and wanted to get income online. Although my primary source of income is still from my consulting services, the fact that I am personally involved with my customers doesn’t imply that I am not an internet marketer. I source all of my business through Web 2.0 methods and enjoy working with people.  And, the best part is that my business is totally portable!

My mind was stretched by this self-induced learning. When I approach a potential business liaison or client, it is nearly impossible for me to talk merely about traditional means of sourcing new business. When I set up ecommerce websites, for instance, I make recommendations beyond layout, technology, and graphics. My degree is in business and that knowledge, coupled with the education I’ve received through personal learning, are assets to any project that I undertake and I’ve heard this repeatedly from my customers.

All things being equal, anyone who has a business website is an internet marketer. Here is the caveat; The prettiest site in the world cannot manufacture new business and cash flow. If you haven’t done so already, it would serve you well to either learn about, or retain the services of someone who knows about techniques that will improve your website’s visibility through Web 2.0 techniques that drive targeted traffic, as well as performing the time-consuming SEO methods that will get it listed and ranked by search engines. If you are in business and have no website, you are missing an incredible opportunity. Personally, I feel that it is sheer folly to be in business without a website. It is statistically proven that people look online prior to making any purchase decision.

Even though this is not business related, our minds can also be stretched by ideas that present themselves in everyday life. The ingenuity of a child who is working out a difficult “engineering” problem related to the sand castle they are building at the beach is a good example. It is not an unimportant side note to remind you to take time to relax your mind so as to re-charge your creative juices.  If we are fortunate, we retain our sense of awe about things that are remarkable and have nothing to do with making money, like watching swallows soaring high above us or witnessing the oceans that undulate through forces unseen. At times when you need to restore yourself, it is good to have easy access to those things that opened your mind as a child.

In my ongoing study of internet based businesses, I’ve subscribed to many newsletters and met online acquaintances through Skype. Occasionally, I will receive a Skype broadcast or email message inviting me to something like this:

Subject: Up to $15 per hour

This is something to get excited about! Here is a way that you can make $15.00 per HOUR by simply clicking on ads. I just did this tonight.

This is not your standard fly by night, run of the mill, surf site where your money gets tied up for weeks or even months so please hear me out and read this carefully.

I’m not excited. Are you?

I don’t mean to be disrespectful if this sort of offer is exciting to you, as each of us has different strengths and interests, but each time something like this is introduced, I wonder what would motivate someone to want to spend their time in this way. Equally pointless is taking online surveys “for cash.” These sorts of programs are aimless and, in my opinion, tend to stunt your creativity.

When I began my online journey and was more naive, I followed the recommendations of my “mentor” and tried ad surf sites. My takeaway from that short-lived cycle was that it was BORING! All of the ads seemed to make similar wild claims of instant riches without effort, suggested they were “the best ever” fill-in-the blank, and some even claimed to be the last stop in a quest to get income online. Pictures of fancy cars, palacial homes, and luxury vacations endeavored to lure in unsuspecting people who were trying to find a method to augment or replace income earned through traditional means.

The payoff at most ad surf sites is a point based compensation allowing the user to post their own ads at the same site which possibly will result to capturing a lead and/or new customer who might be surfing ads for similar reasons. Sadly, what passes for compelling landing page copy is nothing more than hype, in most cases.

An article posted today at the Philadelphia Business Journal reports that Interactive Advertising is down 5.3% from last year. The statistic is sourced from a PricewaterhouseCoopers LLP study and includes both display ads and digital video advertising. However, when digital video advertising is separated into its own category it is on the rise by 38%.

In fairness and most likely, the drop in interactive ad agency revenue, which would be interesting to a firm like PricewaterhouseCoopers, has a lot to do with our ability to leverage free resources to get our marketing message out there. The risk of using free advertising sites is relevant to one’s niche and presentation skills, especially using video.

Although the Law of Attraction suggests that new business will find us if our intentions are clear, any business person will agree that advertising makes their business more visible. As business owners, we need to make wise choices, especially when it comes to advertising an marketing expenses.  If you are on a slim budget, putting your content up on YouTube fulfills the digital video marketing need.  The challenge is to get your video noticed, viewed, commented and recommended.  In a best case scenario, it will be interesting enough to go viral.

It is somewhat of a conundrum determining how to effectively advertise our business online and ways to make our advertisement stand out. Consumers don’t want to be “sold” anything and we are bombarded by advertisements everywhere we go so something about your video needs to be special enough to make it stick in the minds of your target market.

Using social networks give us a potential audience. However, making friends merely to push ads about your business idea can get you labeled as a spammer and your account could be shut down.Social Media Mavens, claiming to know the best ways to leverage those venues, have had their Facebook accounts shut down without notice, which must have been just a little embarrassing since this was their claim to fame.  Additionally, your new online friends will learn to ignore you if all you are doing is sending ads.  It is highly recommended that you develop relationships with your social networking connections and send advertisements to them ONLY if they express an interest in learning more about what you’re doing.

Print advertising can be expensive but it is a way to reach people who you may not encounter online.  Using free online advertising sources like Craig’s List is another way to get out your good news but there are  restrictions which you need to understand and comply with or you ad will be taken down at those sorts of sites too.

Having your own website, hosted on your own hosting account, is an essential tool for anyone in business. Up front evaluation of your niche and target market is necessary. People shop online first so knowing what your market is searching for is critical. If you aren’t good at copywriting, hire someone to do this for you so you have effective content on your page which will resonate with your market niche.

When you have your new website finished, don’t forget to use PRWeb to announce yourself and your business site to the world.  At no cost, you can notify a wider audience.  For a nominal fee, the reach becomes wider.  PRWeb ads convert to print advertising, in some cases and the wider the reach, the better are your chances to draw in suspects … er … prospects.

We all use Google everyday to look for information. Every now and then, there is a new link on the main Google page which catches my eye. If you haven’t done so yet, follow the Doodle for Google Contest link. The theme of this year’s contest is “What I Wish for the World.” The drawings which I previewed are all absolutely delightful but the originations of the young people who created them are what I found most compelling.

Here’s a YouTube video with some animated Google Doodles which is promoting the contest.

Every internet marketer has access to the entire world to promote their businesses. Not everyone is guaranteed visitors to their website daily, however. We all know that Google has this sort of leverage. To see a huge company like that use their advantage in such a selfless way warmed my heart.

Community involvement is not a new business idea. Engaging our prospects or existing customers through being present in a non-threatening way is a great method to get to know these people as people. Initiating a contest can permit you to attract targeted traffic to your site and it can be a lot of fun for you and your staff too. You are only limited by your imagination.

As internet marketers, we often overlook things that are not trendy. Leaving our desks to actually interact with our local community is something we rarely do. This could be due to the fact that we have an “online” business but I don’t think we should use that as an excuse. Getting involved with our regional and local communities can only stand to facilitate meetings with other like-minded entrepreneurs and expand our circle of influence.

If you haven’t done so already, cast your vote at Doodle for Google Contest. If you are inspired, try to think up a way to use this great promotional tool in your business too.

I’ve been online since the dial-up days, long before internetworking or email exchange was possible on computers with dissimilar operating systems. Working for a company with military contracts provided access to something called Arpanet which preceded the internet, as we know it today. When personal computers came on the scene in the late 1980s, we initially shared files using a technology called sneaker net. This involved copying files to a 5.25 inch floppy disk and delivering to the person who needed to access the file.

At that time, online tribes gathered in Usenet Groups where discussions could occur or news could be read with minimal lag time. As well, if someone had an axe to grind or was biased by some other affiliation, online and unofficially declared social etiquette was to indicate your position in the posted replies or at the end of one’s signature. Participants used telnet to visit these “chat rooms” and dial up speeds were a whopping 1200bps.

Bulletin boards were along the evolutionary chain of online tribe building. During their heyday period from the late 1970s to the early 1990s, these venues were maintained by hobbyists or corporate system administrators and the application software was hosted on dedicated computers. Operating costs sometimes translated to a fee based service. Because dial-up access often included expensive long distance calling rates, these sorts of tribes were geographically localized and members of the BBSes tended socialize in person on a somewhat regular basis.

Fast forward to now. These days, it is an anomaly for someone to not have high speed internet access. Bulletin boards have progressed to become forums and free internet messaging tools make it painlessly simple to gather into online tribes in a heartbeat. Skype Chat rooms are a great place to get connected and interact with like-minded people and I have learned a lot from my involvement with some of them.

Most Skype chat rooms have clear guidelines posted and all of them have hosts and co-hosts to monitor discussions and ensure that members adhere to the rules. Friendships can develop quickly when you can get a feeling about things that people think and care about in the rooms. Some friendships evolve on a more personal level which may even lead to conducting business together in profitable partnerships or JV endeavors.

Over time, I have observed that all Skype Chat Rooms are not created equally and that room owners, hosts, or members don’t always play nice. Unlike face-to-face friends, you do not have the benefit of body language, voice tone, or inflections behind the words. Even when you voice chat with someone, the anonymity factor of distance permits people to misrepresent themselves. If you are a guest in a Skype Chat, you will soon learn that room hosts can be arbitrary about who remains a member. Since it is their room, I guess this is their perfect right but, if you are the victim of a random ejection for no apparent reason, it can be disconcerting.

I approach all new memberships with caution and tend to leave or distance myself from Skype Chats where the room owners are only intent on pontification of their own professional worth, seem to bully members, or where the overall intention seems to be gossip, belligerence or unfocused conversations leading nowhere. We attract what we are thinking and, if we are embroiled in mean-spirited conversations, interacting with vulgar and opinionated people, or wasting our precious time on non-productive conversations, what will we attract?

This post is mainly written to recommend two of my long-time favorite chat rooms:

1. GutzMedia Training 24/7 Chat
2. Julie’s Skype Tips Chat

My evaluation is primarily based on these observations:

1. Quality of content & member interaction
2. Spirit of mutual support
3. Lack of spammy affiliate links
4. Membership exhibits common courtesies we learned in Kindergarten such as: play nice, don’t push each other on the playground and share your toys.

Skype is a remarkable online business meeting place and Skype chat rooms can facilitate great learning. The two rooms recommended in this post have never publicly disparaged anyone and I’ve found their membership to be very helpful. If you’re looking for interaction and friendship, I do suggest checking them out. These chat room owners are good people with superior online reputations whom I have come to know, respect and like. I believe that you will like them too.

Feel free to look me up on Skype if you have any questions. I can introduce you to these rooms too. My Skype ID is marj.wyatt.

I have an addendum to this post. Gutz 7/24 Skype chat has recently made a business decision to come off of Skype Public Chat and adjourn to their free Social Network hosted at Ning. Membership is free and getting involved with the Gutz Media Live community can only serve to improve your connections and business mindset.

As of October 19, 2009, the value obtained from participation in Julie’s Skype Tips chat room has become questionable.  This room appears to be absorbed in conversations that will only help brand new Skype users, business owners in Message Magic, or people whose Skype Accounts have been hijacked.  Thus, even though the information about the history of online chats remains of some value, there are NO Skype Chat Rooms that can be recommended.

My friend, Zeb Olsen is a Twitter Wizard. He has helped me tremendously, over time, and I am sure you can benefit from learning more from him as well. I am sharing a video he produced recently that describes tactics and tools you can use immediately to get a handle on different ways to use Twitter in your business.

These marketers have come up with another brilliant YouTube video that is fun as well as being informative.

Those in business are well aware of the power of having a website. More recently, the utilization of social networking sites for business promotion and lead acquisition is gaining popularity. Because social networking takes time, companies that are serious about their business success have decided to hire paid staff whose sole responsibilities are to connect with prospects and customers to drive traffic to company websites using social networking techniques.

While considering this idea, I took some time to conduct a little statistical analysis using Google’s nifty search trend analysis tool. This link provides research about search trends for 5 well-known and reputable social networks: MySpace, Facebook, Linked In, Twitter and YouTube. I must admit, the YouTube results surprised me. But, other than that, this data informs me that the trend of employing social networking, for any reason, is a critical strategy for businesses whose future growth and revenue relies upon connecting with potential customers or consumers living in the United States.

If you are a solopreneur or small business owner, you may not have the capacity to outsource or employ full-time staff for social networking so that duty will fall to you. The time that you spend on social networking is not frivolous time. Prospecting is an important part of establishing your new business and helping it continue to thrive.

There are many ways to attract your market using social networking. All networks provide personal blogging features. Duplicating content is not advised, although it is inconvenient to have to create multiple blog posts for every social network to which you belong. Since we all must prioritize how our valuable time is spent, a far superior solution is to use RSS outbound feeds to publish blog posts to all your social networking profiles. Since it is a feed, it is not considered to be duplication of content.

Most networks offer groups, forums or both. Groups and forums allow you to interact with the online community and begin to establish relationships. Including a link to your blog is a great way to assist your blog’s Page Rank through linkbacks and does not inhibit the confidence of members who appreciate what you have written. As an example, imagine that your business is home remodeling. Joining or starting a group about home repair is a great way to demonstrate your expertise, in a helpful way, and attract new business.

Social networking is often abused by people who do not understand how to effectively build online relationships. The keyword is relationship. Remember to be courteous, to write professionally and, perhaps most importantly, to establish a common ground for communicating with an individual or group before you begin to promote anything.

All too often, I see marketers make the social faux pas of leading with an offer. Even worse than that, in my opinion, is submitting a comment or wall post that includes a banner or link to their business. If a single-minded marketer, whose sole interest is making money, begins to bombard a group, forum or me with endless links to business opportunities or affiliate promotions, I tend to lose interest in them and what they have to say. I know that I am not alone.

For marketers who are conscious of the fact that there is more at stake than making money, social networking provides a method of establishing credibility, loyalty and referral business. The latter is THE most important aspect of any business endeavor. People who come to you on the basis of their friend’s recommendation already believe you can deliver the product or service they seek in a professional and cost-effective way.

Social networking is no longer an arena just for the kids. Business people who do not grasp the importance of utilizing these sites effectively will fall behind the curve as this trend continues to rise in popularity. Facebook has embraced their place by enhancing their Fan Page feature so that it is a better way to promote one’s business. Well known companies like Microsoft, IBM, Wells Fargo, State Farm and Prudential all have well-attended and active Facebook Fan Pages.

The power of your future business relies upon ready access to existing and potential customers who are interested in your product or service and who also want to remain informed. When they opt-in to your Facebook Group or Fan Page, you have gained permission to market to them and, if you do not abuse this privilege, your business can grow and you will prosper.

Although social network sites are a great venue for acquainting yourself with new people and finding potential business partners and recruits, each site has its own nuances.  If you are a blogger, some are much easier to feed through RSS than others.  MySpace makes it a little more difficult than most.

While researching the best method to feed my blog posts to my MySpace profile tonight, I happened upon the most useful site.  These wonderfully helpful people made it easy for me create a nice looking widget that stealthily produced an RSS feed to MySpace.  I would like to express Kudos to the folks at http://www.springwidgets.com! 

Although my interest in internet technology has led me to great proficiency with website design and delivery, my real skill lies in being curious enough to want to know how things work … and not giving up when it isn’t straight forward.  Technology may seem tedious to many but it is my belief that, even though some tasks can be outsourced, knowing how it is done helps a lot when negotiating services fees. 

Website delivery is a hobby that is also profitable for me but there are many more skills in my tool chest that my inherent curiosity has led me to develop.  As an internet marketing professional, I have spent a lot of time researching how other internet marketers conduct their businesses.  I wouldn’t recommend some methods but having awareness about them helped me determine what sort of internet marketer I wanted to be and how to go about attracting the sorts of people I’d like to be in business with me. 

If you keep in mind that you are the product, every communication you put on the internet is part of your brand image.  If you are consistent in your message and careful to not muddy your branding strategy, people who are researching you will see that.  If your goal is to be a leader, you must demonstrate that you have a vision others can follow and something that will help them accomplish their goals.

When databases appeared on the technology scene, corporate marketing departments grasped the power at their disposal.  The possibilities seemed endless to develop and maintain high quality relationships with their customer base by understanding their purchasing habits.  Before the World Wide Web was in place, direct marketing was born.

As technology progressed, so did its marketing uses.  Eventually, direct marketers began to apply their knowledge and skills to internet marketing.  Even though databases and email made it easier to contact consumers, receiving unsolicited offers in email seemed more offensive to most people than throwing away mounds of envelopes. 

Internet marketers caught on to these techniques but, even after anti-spam laws began enforcing opt-in procedures, this hands-off approach to marketing is often found lacking.  Blasting out an offer to someone whom you have not taken time to know may produce sales but people don’t like to be sold and, eventually, they tune out or opt-out.

The goal of direct marketing campaigns, both in the early days and as technology evolved, was to emphasize customer retention by producing individualized satisfaction.  I may be mistaken but I believe that Amazon was the first company to use technology to recommend books or music based on purchasing trends.  As their stock prices soared, a point was proven.  Relationship marketing works!

Using social networks to develop business contacts is very powerful, if done correctly.  Before you begin interacting on social sites, determine what sort of person you would like to have in your business with you.  You must also know what you have to offer and, believe me, it is not a product, service, upline, compensation plan or business opportunity.  The only product that you have to offer is YOU and your unique skill set.

Perusing groups or forums is a good way to find individuals with similar interests.  While choosing a person with a smiling face who has taken some care to present themselves is important, you should also review their profiles before requesting to be friends.  Make a decision, based on your criteria, whether or not you want to know them.

Obviously, people may also request your friendship.  This isn’t a popularity contest and you should carefully consider whether or not you want to know them better by examining their profile before accepting.  Whether or not you initiated the process, always observe how they communicate with you and be mindful of how you communicate.  Relationship marketing relies on communication, as do most human relationships. 

A very important thing to remember is to NOT focus on immediate sales but to find some common ground with your new friend.  Determine their interests and motivations.  Once you’ve found some commonality, you can exchange ideas with your new friend about topics of mutual interest. 

If something leads you to believe your new friend might benefit from being in business with you, employ a consistent application of up-to-date knowledge by using stories about your experiences in your business.  Remember to be polite.  Ensure that they are interested in hearing these stories and remember to not always make the communication about what you are doing.  People also like to feel heard. 

If you have adhered to the guidelines of relationship building, there will be no need to use hard sales techniques to “close” your friends into your business opportunity.  You will have inspired them to want to learn more about you and what you are doing and will also have earned their trust by not trying to sell them anything.

As a former Realtor, I completely understand the importance of having a friendly image AND a good marketing message. A tagline I added to my business card, after hearing myself repeat it over and over again, became an amazing marketing tool.

That tagline was:

MY BUSINESS IS ABOUT YOU!

It was cleverly worded to fit that business but I also meant it.

Despite the fact that I no longer sell houses, nothing about my business ethics has changed. There are tons of things that I brought forward from my real estate business that assist me in present time with my internet marketing business in present time.

Internet marketing is much different than marketing beautiful homes. With the help of many generous mentors and a lot of personal dedication to expanding my own knowledge, I am learning to translate what I know about marketing to Web 2.0.

Effective marketing is much more than SPIN! You must KNOW and BELIEVE in your product. Blasting email to promote your “next best thing” is about as effective as cold calling a fish to sell them a bicycle.

Through the power of you intention, you will attract people to you and, once they respond, you MUST build a relationship with them. If you stop to think about it, this is to everyone’s advantage. It is nearly impossible to conduct business with someone you do not know, trust and respect.

How do you do this? By listening, asking questions and learning more about each other! Successful marketers listen MUCH more than they talk!

Still Smiling!
Marj Wyatt