How To Market Effectively

August 2, 2008 by Marj Wyatt
Filed under How to Make Money, How to Market and Brand, How to Succeed with Social Networking

1 Comment

As a former Realtor, I completely understand the importance of having a friendly image AND a good marketing message. A tagline I added to my business card, after hearing myself repeat it over and over again, became an amazing marketing tool.

That tagline was:

MY BUSINESS IS ABOUT YOU!

It was cleverly worded to fit that business but I also meant it.

Despite the fact that I no longer sell houses, nothing about my business ethics has changed. There are tons of things that I brought forward from my real estate business that assist me in present time with my internet marketing business in present time.

Internet marketing is much different than marketing beautiful homes. With the help of many generous mentors and a lot of personal dedication to expanding my own knowledge, I am learning to translate what I know about marketing to Web 2.0.

Effective marketing is much more than SPIN! You must KNOW and BELIEVE in your product. Blasting email to promote your “next best thing” is about as effective as cold calling a fish to sell them a bicycle.

Through the power of you intention, you will attract people to you and, once they respond, you MUST build a relationship with them. If you stop to think about it, this is to everyone’s advantage. It is nearly impossible to conduct business with someone you do not know, trust and respect.

How do you do this? By listening, asking questions and learning more about each other! Successful marketers listen MUCH more than they talk!

Still Smiling!
Marj Wyatt