Is Providing Relevant Content Important in Your SEO Strategy?

April 6, 2011 by +Marj Wyatt  
Filed under SEO Strategies

Is providing relevant content important to your SEO Strategy and business success?  With Google enforcing relevance and becoming more strict about content sources, the answer is an emphatic Yes. Your readers are seeking solutions when they set out on the search engines.  If your content comes up in search results and clicking through to your page results in not finding any pertinent information related to their search, your readers will move on to the next link in their search results.  It is very important to provide your readers with relevant content for anything that you publish online.

Relevant content gains high ranking regardless of its vintage.  Over time, the probability that older content will be rendered obsolete exists but reviewing and revisiting your pages and updating content is a task that a website owner has to assume periodically.  Note the word “review” – old content is not bad for search engine rankings unless it has totally lost its relevancy.  Making old content more relevant can contribute to higher ranking while simply removing or altering content can result in a drop in ranking.

When you have relevant content on your site, can leverage your organic traffic to cross sell affiliate products that you are using and get income from those referral sales.  Satisfied visitors will rarely refuse to do buy a product you are recommending if your post is relevant to their search query.  The mantra is give your customers what they want and, in return, your online credibility is enhanced and your business will steadily grow.  If you’ve defined too broad an audience for your content, you cannot hope to consistently deliver relevant content that will improve your site rankings for your chosen keywords.  Higher rankings translates to greater income potential from your website.

There is no secret about the fact that keywords  play a vital role in effective SEO content writing. The content has to be crafted in such a way that it is both keyword oriented for successful SEO and content relevance.   When designing a post, begin with an understanding of the keywords you wish to rank for.  Your posts must be optimized for both humans and spiders, which is a page-to-page consideration.  When keywords are applied correctly throughout your site, whether on existing pages or new pages, content can be written naturally and the keyword you are trying to rank for will not be noticed by your visitor.  The end result will be a robust site that targets dozens, if not hundreds, of keywords that are effectively optimized to bring in targeted traffic while still increasing sales.

Marketing your content can seem like a time-consuming and arduous task for small business owners who are beginning to build their online presence.   It is a necessary evil that cannot be avoided, however.  To reach your target market both locally and worldwide through search engines, you must employ small business SEO techniques.  Creating fresh relevant content and building backlinks to your pages is part of this process and this can eat up hours each day if you do not have the proper tools in your tool chest.

Digital Traffic Multiplier Plugin makes Relevant Content Creation EasyThis is where Digi Traffic Multiplier can help you.  This plugin takes the principles of creating relevant content and automates the process so you are free to build your business with minimal intervention, once the plugin is setup.  It’s called Traffic Multiplication.  This means more business and increased sales for you!
Here are some of the features that you can use to your advantage:

  1. Content generated by the software is targeted specifically for your visitors because it uses the keywords that your visitors are actually using to find relevant content in the first place, so it’s a guaranteed hit.  I’ve tried several plugins that promise similar things but, for the price and in consideration of the features, none compare to Digi Traffic Multiplier!
  2. This WordPress plugin is fully compliant with Google’s latest algorithms.  The on-page SEO will attract Google’s attention and the targeted content with built-in avatars ensure that your post passes even a manual check.
  3. On-page SEO is done automatically to every post so you won’t have to worry that you haven’t got it right and you can focus on building your business instead.

Many of the plugins that I use sell for over 4x the price of this elegant plugin.  I use it personally on several of my niche sites and I highly recommend that you take the time to investigate Digi Traffic Multiplier.

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2 Responses to “Is Providing Relevant Content Important in Your SEO Strategy?”
  1. Lucus says:

    Hello Marj.
    Nice review. After the Google algorithm update this year, I have seen generally people use natural content for their visitor and also for search engines. Even I also use natural content for my website. Previously,I have also used many types of softwares for web content but nothing works like natural content.I heard,Google prefers organic content more than automated.What do you think about using a software instead of manual creation?

    • Marj Wyatt says:

      Hi Lucus,

      Thanks for your comment!

      In answer to your question I will say, “It depends.”

      Other than some RSS excerpts imported early on, this site is 100% original content authored by yours truly. I prefer natural content but it can take me hours to develop an idea, to research the topic, and write a post.

      Content automation tools are most useful for niche blogs where the sole purpose of the site is to bring in shoppers for products that are sold through Amazon or Ebay affiliate links. For my own niche sites, I have never done a straight import of other people’s content because uniqueness is as important *to me* as content relevancy.

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