Most of us don’t think twice about what is involved in maintaining the platforms the Social Networking and Social Bookmarking potpourri of sites that we use each day in our online businesses. These days, the focus is mostly on Twitter, Facebook and YouTube. Other useful sites are LinkedIn, StumbleUpon, Flickr, MySpace, and Last.fm … to name a few. Then there are he multiple free email accounts we have.
When it comes to our home computing environments, we unconsciously manage disk space every day. If we have self-hosted blogs, we look for and choose hosting vendors who permit us to have unlimited storage for our websites. Yet, we take the storage of our Tweets and posts for granted.
Every piece of content must be stored somewhere. In the early days of email, I was part of a group who studied email etiquette with interest. We discussed computing capacity issues, like storage, too. A friend of mine, who worked for EMC, wrote a fascinating white paper about the exponential growth of data storage. Her predictions have been exceeded by mounds and mounds and mounds of data. None of us foresaw the advent of micro-blogging in 1985, let alone text messaging on a cell phone! 🙂
Recent research by IDC revealed that our digital universe grew by 62% during the last year alone. The stunning amount of storage online at the time of the study was 800,000 petabytes, a measure better described at this link. In short, it is one million gigabytes. By the end of 2010, it is predicted that there will be 1.2 zettabytes online. A zettabyte, incidentally, is roughly half a million times the entire collections of all the academic libraries in the United States. Whew! And I’m worrying about a few gigabytes around here. 😀
Computers and the internet have made our lives easier, much more public and availed methods to get income online for some of us too. Pages upon pages of material sifted and listed, categorized and presented for our reading pleasure with a few keystrokes and a button click. Since our content is cached and stored online indefinitely, one begins to wonder if our content will outlive our grandchildren. Who can say?
It’s true; I came of age during the 60s. While this places me in some people’s stratospheric age groups, my age is merely a number to me and I’m thrilled to have grown up in such interesting times. Being a Baby Boomer surrounded by Hippies and other sorts of rebels brought many ideals to my purview … some more palatable than others but each of them born from a cry for freedom by my generation.
After recently re-theming my GetIncomeBlog.com, my interest in writing to it has been renewed, along with the traffic that comes to my site. I use several tools to determine how you all get here and, during the past month, the viewership statistics that I’ve been monitoring inform me that there are folks out there who appreciate my articles. Seeing what keywords you’re using is also fascinating.
I don’t write any of my articles to obtain your admiration, however. I write them because of a conversation I’ve had with newer online marketers or offline business owners has reminded me of something that will help them and want to pass along this information to you too. Whether or not you are a grizzled veteran, reminders about how things work in business and the entrepreneurial world is helpful.
I read such an article myself today at Yaro Starak’s blog. This young man is brilliant in his writing and has really done well for himself by blogging. I was unaware of this site until today when I was evaluating a competitor’s backlinks. Even though the article I read at Yaro’s blog wasn’t brand new, it spoke to many things that I’ve been writing about lately.
A colleague recently opined that a blog was nothing more than an online diary. Network marketers, BizOp chasers, and another group of business people whom I will lovingly refer to as “Elitists” tend to say that blogging is not important. But people like Yaro convince me and others who are determined to establish an Online Brand image that having a blog with high-quality content is essential. I can’t think of one reputable top gun marketer who isn’t using a blog as a component of their branding strategy.
But let’s get back to the statistics on my blog. On a “bad day” here at GetIncomeBlog.com, I am getting about 5 – 10 times more traffic that I used to get on a “good” day and I’m just beginning to ramp up. On a “bad” day, I spend very little time thinking about the “low” traffic volume. I merely smile and tell myself that everything is relative … a canon of my youth.
Leadership is a topic of interest when one is working for a wage. In that context, a leader is defined by rank, company holdings or some other arbitrary definition of success. When the transition from wage-earner to entrepreneur occurs, leadership takes on a little different connotation.
The life of an internet entrepreneur varies by their interests, passions and motivations. It is entirely possible to build a lucrative business that requires no more than you, an internet connection and time. If the product is not digital, you certainly will become embroiled with inventory management, packing and shipping. Maintaining a high level of customer service is critical to your success. Digital products or services are a less labor intensive way to be an internet entrepreneur but your responsibility to support questions or concerns from customers is still a factor.
If you are a wise entrepreneur, you are building a solid relationship with those on your list. Because you have gained their trust, people will begin to follow your advice and forward your recommendations to their friends. This brings more conversions and income your way. Your reputation will be enhanced by consistently introducing high-quality products and services that you know your followers will appreciate. Congratulations, you’re a leader!
As your visibility and reputation gain momentum, new opportunities will present themselves that can be fun and lucrative. If an entrepreneur has an established list or has grown a support team, veering off to a new interest before laying appropriate groundwork with your group can cause confusion and discontent … and affect your reputation in a not-so-good way. This is not the sort of visibility that you want as an business person.
Leadership involves communicating clearly with all the stakeholders affected by the decisions that you make. If you behave rationally and responsibly, your fans will always sing your praise.
There is little doubt that times are tough. Personally, I know many people who have been out of work for extended time periods, have been forced into bankruptcy, or have lost their homes through foreclosure. All their stories are all very different but, in every instance, the root cause was attributable to the fact that they held onto some belief that doing things the way they’d always done them would continue to work … a definition for insanity, in some circles.
Personal belief systems can keep us stuck so why not turn that to an advantage? Believe that change is critical in order to thrive in the face of adversity. Granted, basking in the things that we are familiar with makes us feel more comfortable but isn’t it time to confront the awkwardness of change and try something new?
Orchestrating a significant change in your life takes some amount of confidence along with a dash of creativity and perseverance on the side. But there may be more important ingredients that you must NOT include in your career shift recipe, which would be to subtract your mental image of what you do along with the ideas that your family and friends have about what will work for you.
Recently a friend of mine, who has been a nurse for over 40 years, offered this bit of profundity while ruminating about a career change in her 50s.
“The more that I let go of, the closer to no thing I will be”
Why not try an experiment at your next social outing? When someone asks you what you “do”, answer their question by listing the things that you are passionate about doing, rather than providing the rote answer that they are expecting. It might give them pause but it also might expose you to a like-minded person who is interested in one of your passions that they have considered turning it into a source of sustainable income.
As for the people that say “Uh huh…” and walk away, let them rotate in circles of small talk with less passionate people. This experiment is not about making anyone feel comfortable that you are a “normal” person. It is about shifting your own mindset and visualizing the possibilities of your passions as a possible source of future income.