Organizing customers
September 3, 2009 by +Marj Wyatt
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The local youth theatre troupe recently put on a performance of Grease. It was a high-spirited outing, with terrific performances and it was a great way for them to spend a month or two over the summer. I was amazed to discover, though, that the budget for the rights to the play were $3,000. That’s pretty steep for a high school production of an old, not particularly wonderful musical script that was only going to be seen by the local community. Should it really cost $7 for every person who watches the play?
The reason fees for licensing plays are so high is that almost all plays and musicals are licensed by just a few firms and the purchasers have no power whatsoever. The sellers have signalled each other and created an artificially high pricing floor. “Take it or leave it” is their motto.
Here’s the opportunity that the net provides (in this case and so many others): someone should organize the customers and negotiate on their behalf.
Read the rest of the article here.
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