I’m Not Really a Waitress …
When I launched my wordpress website design business a few years ago, my enthusiasm for helping people make money online caused me to develop a business model for myself that involved a lot of personal time with my clients. They seemed to appreciate the level of service that I offered for reasonable rates and it was fun for me to learn about the various businesses people were trying to bring online. I’ve never had to advertise. My business has grown solely by word-of-mouth and referrals, which is no accident.
Lately, it seems like new clients have expectations that exceed their budgets. It remains true that my all inclusive wordpress website design and consulting services are rare and I totally understand what it feels like to not know how to do what needs to be done where skills are lacking. Wherever possible, I extend myself to help out. I”m recently reminded that the speed with which I isolate and resolve problems seems to be projecting the idea that , because I make it look easy, it is.
I can’t count the number of times that I’ve heard a new client tell me that they don’t want to know how something works and that is why they’ve hired me. I also can’t count the number of times that clients have protested my resistance to continuing without additional compensation. A handful have been presumptuous enough to question why it would take so long to do. Excuse me?
With all due respect, if you don’t know what it takes to get something done and you don’t want to take the time to learn how to do it yourself, don’t challenge the person who does know how to do it when they tell you how long it will take to do what you need to have done!
I like living with the belief that all people are reasonable and that they are also willing to parlay a little give and take in our business agreement. Recently, a handful of new clients and prospects have come my way who are much happier with the “take” part of the equation, however. These same people have had no qualms expressing their opinions about wordpress website design services that I should deliver for free or at an unreasonably low price when the simple truth is that they don’t want to pay fairly for the services they are requesting and they are upset about the fact that they are unable to convince me that I should perform those services within their limited budget because they are low on cash.
For those of you who are reading this and are feeling a twinge of guilt about making similar demands of your website services professionals, please ask yourself these questions:
- If you wanted to buy a luxury car and couldn’t afford it, would ranting at the salesperson change the facts?
- If that sales person felt sorry for you and went the extra mile to find a financial program that lowered your monthly expense, would you blame them for the fact that the payment was still out of your reach?
When I chose an entrepreneurial career, I was happy to leave my IT Executive role behind in Corporate America because I was weary of leading teams whose contributions to the company’s success were repeatedly diminished by some top-level executive who viewed IT as a necessary evil. It would seem that I’m growing weary of explaining to new clients and prospects that the skills and knowledge that I’ve gathered throughout my professional life are worth much more than a waitress’ wage.
Yet, referrals keep coming in from my large base of previously satisfied clients. Several times a week, new business comes in through my website at http://virtuallymarj.com. Generally speaking, life is good and I enjoy working with the many nice people on my client roster. I also enjoy taking on a good challenge now and then so I guess I’ll continue growing my wordpress website design business and keeping it fun by choosing to work with clients who are willing to take advice, understand the value that I bring to their efforts and are willing to pay fairly. 🙂