Youtube Marketing Techniques

Recently, while working on a YouTube video, I happened across the most adorable video with related tags.  I have a cat that plays piano.  The video that amused and inspired me was about another piano playing cat.  The number of views for that video averaged 275,000 per month over the past year.  I’m betting that this piano teacher’s business also grew as her video went viral on the internet, even though she made only small mention about her area of expertise.

This video was awesome to me for several reasons.  In a moment of epiphany, I posted it to Public Skype Chat with my thoughts about how viral this sort of video could be if properly used in a marketing campaign.  A member of the group, who was similarly intrigued after doing some of her own research, asked me how I found myself using this sort of media to promote my business.

What is seemingly off-topic from business but is also cute or funny can be used to leverage your primary business, if it is done right.  Internet and Affiliate marketers have been using this tactic for years by employing misspelled or extremely similar domain names and keywords which leverage high volume searches on the internet.  If you would like to know what is hot on the internet in real time, I recommend checking out Google Trends.

From a consumer point of view, if we think of the things that attract us in marketing, we all know there are several.  Babies and animals may be at the top of the list.  They have a way of making most people feel comfortable or empathize with the marketing message.  Of course, some marketers still use sex in every advertisement, especially automobile companies and alcohol distributors.  Regardless of the psychological tool employed, humor is a wonderful way to capture and hold a prospect’s attention at your website.

The simple truth is, whether online or offline, there are certain things that resonate with consumers or business opportunity prospects and trigger their responses.  Traditional marketing understands and leverages this knowledge.  Market testing is not a luxury phase for any product launch.  If your product is digital, don’t overlook the power of Google Analytics while you are tweaking your sites.

If you have a perceived urgency to generate income or a limited budget, as a consumer of products and services, you know what works best when you stop and think about it.  Walk around to the other side of your virtual cash register and view things from that perspective.  Once you adapt your thinking to that point of view, your marketing message and techniques become obvious.  You must capture the attention of your target market and hold it without trying to sell them anything. 

This may sound counter intuitive but, if you think of your own reactions to sales, I know that you know that it isn’t.  Even if you are on a showroom floor, how do you feel when a sales person interrupts your train of thought while you are considering your choices?  Do you like being told the differences or would you rather quietly compare the features and functions of the product to the things on your wish list?  It may not be possible to create one message for both audiences but it is possible to put up two different sites with two different messages and find out which works best.     

Although few people understand this, a good marketer leads a person to understand what they want.  Did you catch the most important word in that last sentence?  A good marketer is a leader, not a sales person.  Internet marketing is much more than formulaic sales, OTOs and pop-up offers.  People have written volumes about website design but none that I’ve read have discussed the psychology of marketing or how to really use it online.  

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